A Buckhead billboard advertising a product to help drivers facing a breathalyzer test is stirring up controversy. According to a news report on WSBTV, the product, Breathalyzer Equalizer, neutralizes residual mouth alcohol. The product website explains, "Breathalyzer Equalizer is a powder made from all natural ingredients designed specifically to absorb Residual Mouth Alcohol much faster than normal, helping to provide a more accurate reading of one's true Blood Alcohol Concentration (BAC), thus significantly reducing the chances of a false DUI arrest or unnecessary detainment at roadside."
The product has been demonstrated on YouTube by a former state trooper who is now a company representative. WSBTV reports that a spokesperson with the Breathalyzer Equalizer said the product assists "people who are acting in a socially responsible manner, but might still fail a test and face thousands of dollars in legal fees and court costs."
Although the billboard reportedly reads, “Please drink responsibly,” people claim that is a contradiction. Mothers Against Drunk Driving believe the product and the billboard advertising it send a dangerous message. Police, however, point out that a failed breath is exam is only one of the components needed to make a drunken driving arrest.
The company was founded by a DUI attorney and a former DUI Task Force member, reportedly to assist the many people who are wrongly arrested because of elevated breath results even though not legally drunk.
So what do you think? Will this cut down on false arrests or will it just encourage irresponsible behavior?