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The End of the Twinkie Era — Who is to Blame?

Hostess is going out of business, taking its popular baked goods and thousands of jobs with it. Who is responsible for the demise of this lunch box legend?

Fans of Hostess Twinkies, Ho Hos and Ding Dongs are going to have to find new fixes before much longer. The Texas-based company has announced it plans to call it quits. Tuesday is expected to be the last day.

The move comes on the heels of a national worker strike and may impact an estimated 18,500 jobs across America. The company filed for Chapter 11 bankruptcy protection earlier this year.

“Hostess Brands is unprofitable under its current cost structure, much of which is determined by union wages and pension costs,” a company press release stated, according to the Huffington Post.

On its website, Hostess said, "We are sorry to announce that Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets."

Frank Hurt, president of the Bakers Union, however, blames bad business practices for the demise of Hostess Twinkies, not the union.

Who do you think is responsible? Tell us in the comments section below. 

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Mr. B November 18, 2012 at 02:11 pm
I heard the CEO say that there was enough blame to go around to all. However, he did state that the refusal of the Bakers Union to even consider options was the final straw. I assume the union is happy, they got their way. They didn't let management push them around. I wonder how long it will take them to realize they don't have a job.
Robert Broeker November 18, 2012 at 02:34 pm
Greedy unions, as always, I'm 62 and have worked under two unions in my life and they were terrible to say the lest, go on strike at the drop of a hat, and people wonder why companys are taking work out of the country, I, DO NOT, feel sorry for the unions.
Cindy Stovall November 18, 2012 at 02:41 pm
I wonder how many of the upper management refused to take a pay cut/pension cut/and benefits cut. They had already filed for bankruptcy protection,so you can not blame the demise solely on the unions firm stand. Not all unions are bad ,nor greedy. I've already seen people blaming it on Obama.People need to educate themselves on all facts before jumping on a bashing bandwagon.
Deb P November 18, 2012 at 02:54 pm
The company and the Teamsters had an agreement - the Baker's Union refused to agree. The company said if they (Baker's Union) didn't compromise, they would have to close doors. I don't think the Baker's Union believe them. It is sad that such a small union was unwilling to compromise and now 18,500 people are going to lose their jobs.
Tammy Osier November 18, 2012 at 03:14 pm
They need to come South to a right to work state (like Georgia). I guarantee you they could make a good living here! We were raised on that stuff! lol
Karen November 18, 2012 at 03:28 pm
I think the Bakers union is to blame. I doubt they would come to GA. Surely they would choose a state with a better tax structure - FL, TN, etc
paul November 18, 2012 at 03:35 pm
I for one am overjoyed at the twinkies demise. Something that does not mold or decay and could probably outlive a nuclear horror with the cockroaches needs to go far away. Oh and take your cheap ass non nutitional garbage wonder bread with you
Tammy Osier November 18, 2012 at 03:48 pm
Well Paul, maybe they could make a new product that has some amount of nutrition, although anything processed has none. While I was raised on the stuff, I don't partake today nor do I give them to my grandchildren. In fact, we're kind of in a non-processed snack phase right now so that hopefully, the next generation will learn better health habits.
If Hostess Company could take advantage of the war on obesity and find something that tastes good yet is nutritious, they might find a new market. Of course, you and I both know that won't change anything. Until most people have health problems, they won't change. It's just sad that they don't at least try to change it for their children.
Mr. B November 18, 2012 at 04:41 pm
They are based in TX. Right to work didn't have anything to do with it. Letting the unions in years ago is the problem. I will agree with the concept that all unions aren't bad (even though I don't know of any.) But unions, being greedy organizations with no real concern for their members lead to things like this. Almost 20K jobs gone. For what? So the workers can stand up and say....well, we sure showed them!! My guess is upper management didn't want to lose their jobs either but even if they worked for free, it wouldn't be enough to save this company. Sorta like the Dems insistence to tax the rich to reduce the debt. There aren't enough rich to reduce the debt.
But, I've never had a Twinkie so I won't miss them. Although I suddenly have a craving to taste one now that they are going away.
r patton November 18, 2012 at 05:09 pm
NOT all the union workers lost their jobs. The President of that Baker's Union keeps his $200,000+ a year job, as a union boss, and just moves on to another "Boss" position in another union slot. One day these folks will realize unions are killing this country.
Joe Costyn November 18, 2012 at 09:58 pm
Many years ago at the grand opening of the Kmart on the Atlanta highway we sold over 30,000 Twinkies in less than a week!
Mr. B November 18, 2012 at 10:11 pm
You're right Mr. Patton. Unions just see labor as a source of dues. Then when they tell the workers to strike and jobs are lost, the unions just say...oh well, at least we didn't let them push us around. Then move on to the next group of suckers and make empty promises to get them signed up.
R November 18, 2012 at 11:06 pm
GOOD Point,
Union foolishness killed something that a nuclear holocaust couldn't. But the Twinkies may indeed live on after the brand is purchased by Beebo, a Mexican firm... Unions off-shoring jobs ... BRILLIANT!
workerbob November 19, 2012 at 12:38 am
PRO UNION here need all the help I can get.
Carl Smith November 19, 2012 at 08:36 am
Get out of the union!!
R November 19, 2012 at 12:47 pm
It appears Hostess may have a buyer.
http://www.bizjournals.com/atlanta/news/2012/11/16/flowers-foods-stock-jumps-on-hostess.html
LFP November 19, 2012 at 05:00 pm
All you people who are so eager to believe the CEO of the company as he puts all the blame on the lowest level of workers instead of accepting that it was HIS leadership and top level of workers: you need to stop fancying yourself as members of the ruling class and educate yourself on the facts of this company. Hostss has declared bankruptcy twice in the past 8 years. It's poorly run, by a chump who points the fingers on the employees who actually earn their pay. As for unions, I'm no great fan of them myself, but they would not exist, and never would have developed, if corporations treated their workers with basic human respect.
ATL - GA November 19, 2012 at 05:38 pm
ATL,
Problems are always deeper than what the surface can show you, many of have made assumptions - the Union is the problem the management is the problem. Simple, these are very bad times for many corporations, and ones that are already having difficulty, well it's even worse. I don't care for most unions for one reason, the union does not care about the individual, even though that is what they sell. It is all about power, honestly why would you sell out 18,500 co-workers to prove what. That is stupidity, that is union. Yup, the bosses move on to another group, the individual needs to start thinking and questioning the bosses, both the corporate boss and the union boss. Too many jobs have been lost because of unions, I feel sorry for the guy who just doesn't have a clue.
joan craig November 19, 2012 at 06:33 pm
"As the company was asking for more givebacks from workers, a group of creditors said in court papers that the company “may have manipulated its executives’ salaries higher in the months leading up to its Chapter 11 filing,” again according to the WSJ. According to the creditors’ court filing, the following Hostess executives saw substantial salary increases in July 2011:
■Brian Driscoll, CEO, from around $750,000 to $2,550,000 ■Gary Wandscheider, EVP, $500,000 to $900,000 ■John Stewart, EVP, $400,000 to $700,000 ■David Loeser, EVP, $375,000 to $656,256 ■Kent Magill, EVP, $375,000 to $656,256 ■Richard Seban, EVP, $375,00o to $656,256 ■John Akeson, SVP, $300,000 to $480,000 ■Steven Birgfeld, SVP, $240,000 to $360,000 ■Martha Ross, SVP, $240,000 to $360,000 ■Rob Kissick, SVP, $182,000 t0 $273,008" http://dailynewsfinder.com/2012/11/17/everything-you-probably-didnt-know-about-the-hostess-brands-story/ The article above sites many examples of poor management and/or poor decisions that have been made in the past 10 years that caused the demise of this company. By the way, I have never been in a union, but I was in management for 28 years working with union employees.
Mitch November 19, 2012 at 06:37 pm
If the Hostess CEO had an affair with Suzy Q, is it a Wonder why the Union boss called her a Ho Ho? The company’s upper management may be Ding Dongs but aren’t the union members acting like a bunch of Fruit Pies for throwing Sno Balls at the Twinkie makers? What I do know is that Little girl named Debbie down the street is one happy Zinger and is no longer the Mini Muffin of the snack industry.
LFP November 19, 2012 at 06:49 pm
The management IS the problem. Hostess has not kept up with the times - has not introduced a single product that reflects the entire nation's several decades old desire for healthier products. They have relied on their old prodcts to carry them into the future, and when it failed ( and they decared bankruptcy) and were bailed out, they still didn't learn, and they still didn't change. Take the union out of the equation and you still have the same core problem to the same degree. The fact that the workers had a union that was predatory against them, while reprehensible in it's own right is irrelevant because had the company been well run they would not have needed to ask their workers to take a pay cut.
In all the years Hostess was in business, the workers had no say in how the company was run. Blaming them now, with the water not only under the bridge but all the way out to sea, is outrageous. Who bailed this company out 8 years ago, when they first declared bankruptcy, and how many smaller but better run companies weren't given the same help, because they're not huge corporations? I say let the big guys ALL fall, and let's start over with reasonably sized companies that still have to put effort into succeeding.
LFP November 19, 2012 at 06:55 pm
The final straw in a bale is about 1/100,000 of the problem, so why is it the only element getting the press and talk?
Of course the CEO is saying there's plenty of blame to go around. He wants help shouldering it. Do you have any idea how much money a CEO of a company this size gets and why? They're paid to make sure all hell doesn't break loose, and to take the responsiblity if they fail to do so. I hope the share holders understand how it works, and hold the right guy responsible. It takes two parties to negotiate, so even if that last straw belongs to the union issue, the straw has two ends, and management is one of them. And don't tell me the union wouldnt budge. I've worked as a negotiator (not related to unions). that is the whole point to negotiating - to give the other party incentive to budge.
LFP November 19, 2012 at 08:00 pm
Yup - I smelled that all over this story. I was in a union decades ago for 18 months and watched the union work us over from one side and the management from the other, so I'm no supporter of them. However, I was raised by a historian, and am a well versed on labor history so I understand how they came about and the great good they did at one time. The problem is they've now become an entity of their own and like the factory owners they once fought, now care about no one but themselves.
My own business background is in upper management, but my philosophy has always been that a workforce is a TEAM and everyone deserves respect and a fair wage for the work they do. When I owned my own company, I had a policy that any time an employee needed a day off, they could have it, no questions asked. The payback for that small measure of kindness was enormous. No one ever once abused the policy and it had a psychological effect on people that made them work really hard for me. It's such a no brainer to me, and yet it's incredibly rare to see a proper give and take relationship in a business. I don't care what anyone says; in businesses and schools, the people at the top set the tone, and that is why you get whole companies and schools that are either decent or lousy.
LFP November 19, 2012 at 10:25 pm
I'm 100% with you - it's garbage that has no business in the food chain. My comments are only about the blaming of the workers simly because they're in a union ( which they have no choice but to be in anyway).
As for R's comment - I saw a museum exhibit on lead hazards at the Mutter museum in Philadelphia. It outright said never eat candies from Mexico because they're loaded with lead. There was a large display of candy with the ratings. I can see why this type product would appeal to a company from a country that has no safety standards to speak of.
R November 20, 2012 at 02:40 am
BUT they WILL have access to FREE transportation north if they do move, one box at a time distributed in the USA out of Phoenix Az.
Turn in an unopened box of Twinkies and get a free FEDERAL Work Permit … Talk about the teeming shores… (of the Rio Grande)
R November 20, 2012 at 02:43 am
Yes the CEO put in bankruptcy - the union shut off the life support...
R November 20, 2012 at 02:50 am
Yes there are other Tasty Kakes out there ...
Try your tea with a Krimpet?
R November 22, 2012 at 02:20 am
I bet HOSSTESS would have had a better ROI from the taxpayers point of view than Solyndra...
PLEASE create an edit feature ...
Tammy Osier November 22, 2012 at 03:54 am
There's always Little Debbie...
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
David Binder June 18, 2013 at 06:03 pm
And it's not posting my comment how I typed it. It's jumbled on the "Boards" banner.
Sharon Swanepoel (Editor) June 18, 2013 at 06:11 pm
Yea, sorry David. We are still dealing with some "issues." It rejected Jason's blog, andRead More none of us, not even our top regional editor, is being given authority to release it. Poor Jason, I know he so hates being rejected! And we hate it happening to him. The people not being "bugged" by technical issues, however, are reporting that it is super easy to use.
Tammy Osier June 18, 2013 at 01:08 am
Sadly, Mr. Newman, we have people who live in a utopic vision of the world and refuse to believeRead More that this can happen. Sounds a bit like 1984. Ironic too, is that in the bible, when the Lord was referring to people being blinded and going astray, he referred to them as sheep, and that phrase has been coined today to denote the same type of mentality. This could happen if our watchmen stop guarding the gate.
Karsten Torch June 18, 2013 at 12:39 pm
What's sad is that people will accuse you of needing a tinfoil hat because of this post. But weRead More are marching inexorably toward this end, the only thing we can really control is how quickly or slowly we get there.....
Tom Laverick June 18, 2013 at 01:06 pm
That looks similar to a lost dog poster at the corner of 81 and Bold Springs Road.
Sharon Swanepoel (Editor) June 18, 2013 at 03:05 pm
Tom, I will see if I can find the connection.
Sharon Swanepoel (Editor) June 18, 2013 at 05:51 pm
Good news! Her name is Izzi and she has been reunited with her owners.
tijensen June 15, 2013 at 12:34 pm
The better assignment would have been how could you have written a letter to try and convince themRead More not to commit suicide. To persuade them about all the wonderful things you love about them, how special they are and what the world would miss if they were not in it. A creative teacher could have used the same exercise to teach a life lesson that may have helped someone save a life down the road.
Tammy Osier June 15, 2013 at 12:40 pm
TJ, exactly. Like you said, a GOOD teacher would have found a way to make students think outside theRead More box yet still examine the mood of the story. But I do agree with ggy that it might have been more appropriate for a college aged student. High school (girls especially) have so much drama going on inside of them, and confusion about so many things, that it might be impossible for them to be objective in an assignment like that. Boo to the teacher.
flyinby June 15, 2013 at 08:34 pm
strikes me as more subversive attempts by perverted minds dedicated to influence all our childrenRead More with this sick mindset: http://larouchepac.com/node/11188 http://www.naturalnews.com/040744_euthanasia_children_mercy_killings.html http://www.lifenews.com/2013/06/06/sarah-palin-blasts-sebelius-for-denying-girls-lifesaving-lung-transplant/ http://cnsnews.com/blog/judie-brown/lives-unworthy-be-lived-and-polst http://endoftheamericandream.com/archives/the-elite-are-attempting-to-convince-us-that-killing-off-our-sick-grandparents-is-cool-and-trendy suicides higher than car crashes past few yrs http://www.dailymail.co.uk/news/article-2207089/56-million-suicide-prevention-programme-launched-study-reveals-Americans-lives-die-car-crashes.html http://www.theblaze.com/stories/2013/02/08/more-states-consider-legalizing-assisted-suicide-as-baby-boomers-age/
Octo Slash June 14, 2013 at 12:18 pm
My kids drink coffee every morning because they need something to accompany their cigarettes.
Tammy Osier June 14, 2013 at 01:12 pm
Tr - the perfect diet - the Mediterranean diet has a lot of fish in it. Olive oils etc... OurRead More American diet has a lot of animal fat in it and look at us as opposed to other nations! Fish oil is brain food. A multi is good, but we should ask our pediatricians about adding fish oil to our kids' diets. We should get our (good) fats through diet. Good fats help vitamins go where they are supposed to and do what they're supposed to do.
Deedee June 15, 2013 at 08:12 pm
My grandma always drunk coffee all day and I started around 30 and I am no good without at least oneRead More cup a day but she always stated that we couldn't have any as kids because it will stunt our growth. I have always felt that there is something to many of those old sayings and did not let my son touch it.
Tammy Osier June 17, 2013 at 01:53 pm
DR, seems like an oxymoron doesn't it? I'd like to hear from someone who is actually from there toRead More find out their spin on why they even enter a contestant in the first place. It's my understanding that a woman that shows that much skin in public will be flogged or worse? Maybe democracy is taking ahold in some places, who knows?
Good Grief Y'all June 17, 2013 at 03:24 pm
I was wrong. Guys are interested pageants. You would no doubt be happy if the contestants justRead More wore the face shawl with their bikinis.
Karsten Torch June 17, 2013 at 04:30 pm
Couple of thoughts - One, why hold it in a land where there is going to be this kind of protest?Read More Just move it and don't worry about it. Other, I find it interesting how the Muslims want us to be understanding and inclusive of their beliefs, but don't even think they'll allow anything they don't agree with. Just a tad bit hypocritical...
R June 14, 2013 at 02:06 am
You mean the FEES don't you? Cause they aint taxes don't you know...
Bonnie June 14, 2013 at 11:50 am
I call it a "rainbow!"
M.K. Osborne June 14, 2013 at 03:30 pm
Fees is when its lightning too .
Mr. B June 13, 2013 at 01:29 pm
They're not Americans. They don't deserve to step foot on American soil.
Good Grief Y'all June 13, 2013 at 01:34 pm
Meh, a difference without distinction.
Good Grief Y'all June 13, 2013 at 01:37 pm
Huh, you learn something once in a while on Patch blog threads. I didn't know you must be anRead More American citizen to be tried and convicted of crimes against America . . . ;p I think John and Sarah could handle them . . . you betcha! They would probably beg to be sent back to Gitmo. LOL
EMILY GOLDSTEIN June 7, 2013 at 10:35 am
We don't know yet..it was not me who found her. They had Gwinnett pick her up after staying withherRead More for a few hours..we will know after they process her there. I have contacted golden retriever rescues to let them know so they can see if they have lost ads ..or if need be rescue her
EMILY GOLDSTEIN June 8, 2013 at 02:24 am
She is so sad and missing her owner ANIMAL ID#32243 I am in PEN 114, FEMALE, GOLDEN RETRIEVER. TheRead More shelter thinks I am 3 YEARS OLD. I will be available for adoption starting 6/12/13. FOUND STRAY, LARGE, FRIENDLY Contact the shelter for more info 770-339-3200.
EMILY GOLDSTEIN June 10, 2013 at 03:11 am
Reunited!
Good Grief Y'all June 12, 2013 at 11:43 am
The top marginal tax rate in 1945 was 94%; today it is 35%. This info from one of the slides in theRead More article on various tax charts, including corporate. "A look at 2010 data reveals that the U.S. is one of the least taxed countries in the Organization for Economic Cooperation and Development (OECD), according to a study released Monday by Citizens For Tax Justice. The CTJ added up federal, state and local tax revenue. The only countries in the OECD that collected a smaller percentage in taxes are Chile and Mexico, according to the data. The OECD is a group of 34 countries that work together to improve the global economy." http://www.huffingtonpost.com/2013/04/08/us-lowest-taxes-most-industralized-countries_n_3039470.html?utm_hp_ref=business&icid=maing-grid7%7Cmain5%7Cdl1%7Csec3_lnk2%26pLid%3D295994
Good Grief Y'all June 12, 2013 at 12:30 pm
So, B, are you saying no corporations pay taxes? If that were true, why do they offshoreRead More manufacturing and money to avoid and evade? Some don't pay depending on their structure, many do. US corps don't pay as much as most in developed countries, and they sure won't go along with paying more or seeing their CEOs pay more on individual returns. According to the OECD as mentioned in the link, US corporations pay an e f f e c t i v e rate of 13%. http://www.huffingtonpost.com/2013/04/08/us-lowest-taxes-most-industralized-countries_n_3039470.html?utm_hp_ref=business&icid=maing-grid7%7Cmain5%7Cdl1%7Csec3_lnk2%26pLid%3D295994
Maria Navarro June 13, 2013 at 04:36 pm
Most of the government organizations cannot be trusted, as they have been filled with mostly crooksRead More (not all, but a good majority who use their power to fill their pockets)therefore, I think the IRS should be abolished. We need to go to a FAIR TAX and this way EVERYONE would have to pay their fair share!