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Do You Know Where Your Pink Dollars Are Going?

All the pink leaves no doubt October is Breast Cancer Awareness month, but has it become over commercialized?

According to the Better Business Bureau, some pink-labeled products actually have very little to do with breast cancer. The consumer advocacy agency advises if you’re buying pink specifically to support a charity, you might want to look into how that purchase will benefit it, and which charity will get the money. In some instances, pink is just the promotion to help get the product off the shelf.

Do you think the pink campaign has become too commercialized? Has it become another revenue stream for scam artists or companies looking sell their products? Tell us in the comments below. 

For anybody who wants to ensure their pink dollars support the cause, the BBB has the following tips:

  • Inspect the product for information. Many companies clearly report on labels how much of their sales go to charity and specifically where the money goes.
  • Check the company’s website. If the information isn’t on the product itself, it often can be found at the website address printed on the product packaging.
  • If you still can’t find the information, call the company and ask for it. Firms that use charity tie-ins to market their products should be transparent to consumers.
  • Contact the charity directly if you have doubts they are receiving proceeds.
  • Check out the charity to decide whether you believe it is worthy of your support. One way to do this is by contacting the BBB to determine whether the charity meets the BBB’s 20 Standards for Accountability. You may reach the BBB by going to www.bbb.org
M.K. OSBORNE October 08, 2012 at 01:54 PM
I don't know ... is it going to the Chamber of Commerce too ? lol
Sharon Swanepoel October 08, 2012 at 02:34 PM
I added the tips from the BBB because the are many organizations and companies doing a great service to the breast cancer awareness cause. Sadly, though, people do take advantage so it is important to just make sure that if we're buying or participating specifically to help the cause, that we make sure that is what we are doing. Sometimes pink is just pretty, and if that is the reason you're buying, well that is the reason you're buying - but there are ways to check if you reason is more specific.
Patty October 09, 2012 at 10:35 AM
follow the money trail: Catholic Diocese Says Stop Funding Komen Over Abortion The Catholic Archdiocese of Atlanta has instructed its staff, schools and affiliated groups to stop funding the Komen for the Cure breast cancer charity because it sends funds to the Planned Parenthood abortion business. Read more: http://www.lifenews.com/2012/10/08/catholic-diocese-says-stop-funding-komen-over-abortion/
Lica October 09, 2012 at 01:04 PM
Yes, this has gotten totally out of hand commercially and with stores begging for dollars. I do not support this movement at all. Apparently, "research" is looking for a pill to cure something that is brought on primarily by diet. Stop eating fast food, breads and sugar, stop drinking colas - including aspartame-poisoned diet drinks and start eating vegetables and less meat. Nothing can be cured without healthy eating, a fact some are beginning to see. Check out Dr. Mercola's site: www.mercola.com for details and some eye-opening articles on health.
John Haeger October 09, 2012 at 01:39 PM
Funds contributed to Komen for breast cancer research should be Restricted (in the non-profit fund accounting sense) to use in accordance with the donor's intent. If there is a failure by Komen to communicate their interpretation of qualified "breast-cancer-related" expenditures / distributions, maybe a published clarification by Komen is in order.
Jack Kobaba October 09, 2012 at 03:43 PM
This is a link to Charity Navigator. They rank Susan G. Komen as 3 of 4 stars. They only contribute 75% to the actual cause and that is cloudy due to the Planned Parenthood issue. The founder, Susan's surviving sister is paid $417,000+ per year. http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4509

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