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What is the Point of Internet Marketing?

We briefly discuss the single most important reason for doing any and all internet marketing.

Before I get into this blog post, I need to let you all in on a bit of info and why you haven’t seen a blog post from me in a couple of weeks. The biggest reason you haven’t seen any blog posts is because I have been writing a book! The book is titled, Website Marketing Help! So all of my extra creative juices have been going into the book to come up with a great base for any budding business to follow to grow their business. The book will be available on Amazon in a few weeks and I am very excited about it! I will discuss it a little more soon and give a special offer to people who are on my email list. If you haven’t joined, make sure you join via our website!

Ok, so let’s get into what I wanted to share/discuss with you today.

What is the Point of Internet Marketing?

I was sitting in a meeting yesterday and we were discussing a redesign of their website. The purpose of the redesign is to grab more buyers based around the amount of traffic that the site is getting. They have done a ton of SEO and Internet marketing, but the amount of buyers from the website could definitely be better than it currently is. Which brings me to my question… What is the point of Internet Marketing? One word: conversions

You can call conversions what ever you want, a sale, getting an email address, getting a phone number, a new Facebook like, a retweet, getting someone to call your business or making 7 figures from your website. All of these are stemming from the same thing, a conversion.

Personally I call a conversion someone who gives me money because of something they did or saw in my online marketing. One of the things I talk about in my book is how you need a strong “call to action” on your website. How are you ever going to get a conversion if people don’t know what you want them to do once they get to your website?

The point of Internet marketing is to ultimately make money! If you have 100,000 people a month going to your website and no one is buying, then you have just wasted a lot of time and money getting that much traffic there! If you have something setup on your website that converts 1% of that 100,000 people then you potentially just made 1,000 new sales. Now tell me, how much is that worth? If you are a candy store, probably $1000, but if you sell bigger ticket items, where you make $100 on each sale. Well you do the math and see that you are now making an extra 100k.

So remember when you are doing any and all of your marketing that the whole reason you are doing that is to get a conversion! Conversion = money in your pocket!

Short sweet and to the point, don’t you think? So go look at all your marketing and make sure you have a strong call to action so that you can start getting those conversions. You could change one thing on your website or marketing that could make you an extra $1000 or $10,000 this month. DO IT!

Thanks for reading and stay tuned for more info about the book!

For more Internet marketing info or you can read the original Blog Post that can be found here: http://www.freskosmedia.com/what-is-the-point-of-internet-marketing/

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Craig Lindberg February 07, 2013 at 08:22 PM
Good thoughts Jonathan. The last few years have seen a dramatic change in marketing from traditional outbound (print ads, direct mail, email blasts), over to inbound marketing programs (SEO, organic, social media, webinars) that are online content-driven. The three major benefit improvements are 1) Getting Found 2) Lead Nurturing and 3) Conversions. The good news for businesses is it's not only more effective/efficient (better ROI) they can also measure what is/isn't working and use analytics to constantly evolve and finely tune content according to data about their audience(s) online behavior. Thanks! Craig Lindberg
Paul Bagorio February 12, 2013 at 10:09 PM
great article a lot of people get traffic to their website but if the traffic does not convert into a sale or at least an email capture to market to them at a future time then it is a loss. <a href="http://www.immoneyman.com">Make Money Online</a>
Jonathan Wofford February 25, 2013 at 06:47 PM
I am a big fan of the measurement portion of internet marketing, which may be the biggest reason why I love it. The tracking data is amazing and can help businesses really hone in on what is making them popular and where they need work. I met a guy this weekend who has a small restaurant and he stopped all print advertising a year ago and saw no drop in business. He actually gets more customers from yelp than any other source. Amazing that "yellow page" books are still around, but I guess someone has to be using them. Thanks for the comment!

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