According to Buddy Media‘s Strategies for Effective Wall Posts: A Timeline Analysis,” marketers making use of Facebook shouldn’t miss the weekend, especially not Sunday. If you’re looking for a break from Social media marketing through Facbook, make it mid-week. Wednesday is reported to be the slowest Facebook day of the week. Also, since weekends are when most businesses take some downtime, it is likely that the best Facebook marketing opportunities are being wasted. Evenings too, are reported to be missed opportunities.
These findings were a result of Salesforce Buddy Media analysis of how brands could maximize interaction using Facebook timeline after the switchover.