Taste of Home magazine has launched a nationwide search for an Ambassador of the Holidays. The chosen spokesperson will receive the title of Mrs. Holiday along with $50,000 for taking on the role of spokesperson.
According to a press release from Taste of Home on the search, more than $80 billion is spend on food annually during holidays. That's about 15 percent of total food sales in the U.S. Taste of Home has decided to tap into that market, especially since its resources, be it the magazine, iPad edition, website, books or holiday specials, increase by 25-40 percent before every holiday. The nationwide search for candidates to fill the role of Mrs. Holiday began on www.Facebook.com/TasteofHome on June 4.
“Mrs. Holiday will be a new type of pageant queen,” said Taste of Home editor-in-chief Catherine Cassidy. “She’s an advocate, an ambassador and an inspiration who cooks for her family to bring everyone around the table at the holidays. She’s got memorable recipes combined with a celebration attitude.”
If you think you're the right person for this role, here's how to enter:
Women age 18 or older must visit Facebook.com/Taste of Home to enter a virtual pageant. There they can submit a video entry of no more than two minutes to show/tell us how they bring the holidays to life and convince us why they should be Taste of Home's Mrs. Holiday. They also should submit a signature holiday recipe in 200 words or less. The full entry rules and instructions are provided at www.Facebook.com/TasteofHome. All entries will receive a free chocolate chip cookie recipe as a thank you for auditioning.
Unlike the Miss America pageant, consumers will have a hand in picking Mrs. Holiday by voting for their favorite entrant at www.Facebook.com/TasteofHome starting on June 4 and ending on September 7. Mrs. Holiday will be selected from among the top 100 vote getters by a panel of experts.
It might not be Miss America, but this role carries with it some specific public responsibilities. These are:
Once officially crowned, Mrs. Holiday will be available to conduct interviews, cooking segments, and blogging, as well as to make appearances across the country at retailers and some of the more than 300 Taste of Home cooking schools.
Taste of Home is America’s connection to the personal recipes of people who like to cook at home as a way to bring family and friends together, particularly at the holidays. Each year, thousands of people from across the United States and Canada submit more than 40,000 recipes, of which 3,000 are published. Every recipe that is published is carefully evaluated and selected by the Taste of Home Test Kitchen, which ensures that it can be prepared with affordable, everyday ingredients. Taste of Home content is available in print; online at Tasteofhome.com; in books; via digital download on iPad, mobile apps and Kindle; and Facebook, Twitter and Pinterest. Obtain a subscription at www.TasteofHome.com or on your favorite digital download device.
Taste of Home is part of Reader’s Digest North America. Further information about Reader's Digest can be found at www.rda.com.
(Editor's Note: This was contributed by Taste of America)