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Maxie Price Sr. Dies at Age 77

Maxie Price Sr., the founder of Maxie Price Chevrolet in Loganville, died Sunday at his home in St. Augustine Shores, Fla. Funeral details will be published as soon as they are available.

Details are not yet available, but the Wages Funeral Home site has posted the death notice of Maxie Price Sr., the founder of the Maxie Price Cevrolet dealership in Loganville. Price is reported to have died on Jan. 20, 2013 at his home in St. Augustine Shores, Fla. He was 77.

Price was well known, not just in the local circle, but across the southeast. Prior to a serious car accident that left him paralyzed some years back, Price was known as the “John Wayne of car dealer ads,” according to a 2002 article on him in Biz Journal. He was the star of his ads, often seen with his “crying towel.” It was Price who coined the phrase, “Where’s Loganville?”

Price is reported to have started out in the car business in 1957. He began his first dealership in 1961.

Obituary and funeral arrangements will be posted as soon as they are available.

Ben January 22, 2013 at 08:41 AM
I met Maxie Price Sr. and his wife at the Dealership he had in Monroe, GA. Back in 1996, I purchased a New Corvette from them, still have it, the were really good down to earth people, First Time I have Purchased a Chevy in Years

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